PERILAKU MENGUNDUH MP3 DI ERA GENERASI DOTCOM
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Abstract
The online music service indicating, legal music, web sites is an innovative product, and it may cause
the enormous change of procurement behavior of the music works. Like a lot of Asian countries, the online
music market of Indonesia at present has just sprouted. The purpose of this paper is to provide an explanation of
factors influencing online music purchase intention of Indonesian early adopter of online music, which can help
the online music practitioners to develop better market strategies.
The value of this paper is to establish a theoretical model incorporating the value-intention framework
into technology acceptance model to investigate the purchase behavior of early adopter of online music in
Indonesia. The results of this study help online music practitioners to create a success business model.
the enormous change of procurement behavior of the music works. Like a lot of Asian countries, the online
music market of Indonesia at present has just sprouted. The purpose of this paper is to provide an explanation of
factors influencing online music purchase intention of Indonesian early adopter of online music, which can help
the online music practitioners to develop better market strategies.
The value of this paper is to establish a theoretical model incorporating the value-intention framework
into technology acceptance model to investigate the purchase behavior of early adopter of online music in
Indonesia. The results of this study help online music practitioners to create a success business model.
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