PENERAPAN SISTEM INFORMASI KEUANGAN DAN DATABASE PELANGGAN GUNA MENDUKUNG PENINGKATAN KINERJA UKM

Abstract

The objectives of this study were to: (1). Identifying the factors that become obstacles in financial
governance and customer databases as well as assessing the interest and readiness of the partners
in adopting the technology and information systems. Results of this study then followed up by
providing an understanding through education and counseling to SMEs on the importance of
financial governance and customer databases in business and (2). Provide skills training for SMEs
in using financial information systems and customer database management, and (3). Evaluate the
management performance of SMEs before and after counseling and training. The partner in this
study is 23 SMEs in “Paguyban TEGAR”, Gamplong Tourism Village, Yogyakarta. The methods of
this study are observation and action research. The implementation of the action program include
the provision of assistance equipment such as printers, financial module, financial software for
SMEs and customer database software. Other program implementations are: the provision of
counseling on financial management and customer databases, and training skills in using financial
software and customer databases. The evaluation of the actions carried out by comparing the
performance improvement of financial management and customer database before and after
training.

Keywords: financial management, database customer, information system, education and training,
action research