Setiawan, Irene Nathalia, Department of Management, Faculty of Economics, Universitas Semarang, Indonesia
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Vol 19, No 1 (2023): Value Added : Majalah Ekonomi dan Bisnis - Articles
SEGMENTATION AND MARKETING STRATEGY OF USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) PRODUCTS IN THE NEW NORMAL ERA
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Department of Management
Faculty of Economics
University of Muhammadiyah Semarang
Kedungmundu Raya Road No. 18, Tembalang, Semarang, Central Java, Indonesia
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