PC CARD SONY ERICSSON: SEMIOTIK DAN IKLAN

Yulia Mutmainnah(1*)


(1) 
(*) Corresponding Author

Abstract



Through advertisement, producers send messages for their product strength to consumers. Those messages are conveyed through various kinds of signs either in the form of language, picture, caption, icon, index, or symbol. There is communicative exchange on GC79 PC Card Sony Ericsson advertisement between sender and receiver. Sender (advertisement maker) of this advertisement makes good use of reward polluter style, which is, persuading comsumers to use PC Card Sony Ericsson product.

Keywords: advertisement, sender, receiver, signs, communication act.


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DOI: https://doi.org/10.26714/lensa.4.1.2014.58-63

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Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0

 

 

Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya (Lensa)
p-ISSN: 2086-6100; e-ISSN: 2503-328X
Published by: Faculty of Educational Science and Humanity,Universitas Muhammadiyah Semarang

 

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