Travelling through Text: Representation of Toba Batak Cultures in Suhunan’s Sordam in Promoting Toba Tourist Destinations in North Sumatra, Indonesia

Bertova Simanihuruk(1*), Asmyta Surbakti(2), I Nyoman Darma Putra(3), Eddy Setia(4)


(1) University of Sumatera Utara
(2) University of Sumatera Utara
(3) University of Udayana
(4) University of Sumatera Utara
(*) Corresponding Author

Abstract


Literature and tourism are intertwined in a reciprocal relationship, where many literary works draw inspiration from the world of tourism, and many tourist attractions are promoted in literary works. This article investigates the representation of Toba Batak cultures depicted in Sordam (2010), a novel by Suhunan Situmorang, and its relationship with promoting Toba tourist destinations. By employing qualitative approach, this study collects data from the novel and analyses them using the literary tourism approach and intertextuality theory. The results show that Sordam frames its narration through three main Toba Batak cultures: saur matua death ceremony, mangongkal holi tradition, and spirit summoning ritual. It is done so by inserting some intermingled stories to support its narrations, such as the story of Lake Toba occurrence from two perspectives, cultural materials, historical notes, myths, and magical realism. By creatively providing natural and cultural attractions of Toba Batak, Sordam persuades readers to travel through text and intertextuality. In this viewpoint, Sordam presents itself directly or indirectly as a medium for promoting Toba tourist destinations. Hence, by exploring readers' experiences traveling through text, this article strengthens the reciprocal relationship between literary works and the tourism world.


Keywords


literary tourism; tourism promotion; representation; Toba Batak cultures; traveling through text and intertextuality

Full Text:

PDF

References


Abdullayeva, Y. (2018). Intertextual Dialogue in the British Postmodern Novels: On the basis of Peter Ackroyd’s Novels. International Journal of English Linguistics, 8(3), 239-250.

Akarçay, P. & AK, G. (2017). A ‘Language’ of Modern Enchantments: The Magic of Literature in Tourism. International Journal of Language Academy, 5(6): 12-25.

Baleiro, R & Quinteiro, S. (2018). Key concepts in literature and tourism studies. Universidade de Lisboa.

Barrett, L. (2001). "How the dead speak to the living": Intertextuality and the Postmodern Sublime in White Noise, Journal of Modern Literature, 25(2), 97-113.

Bîca, I. & Schuster, E. (2021). The Role of Myths, Legends, and Stories in Tourism. Case study: Bistrita City (Romania)-destination for spiritual tourism. Journal of Tourism & Sports Management, 4(1), 681-691.

Bogdan, R. C., & Biklen, S. K. (1998). Qualitative Research for Education: An Introdution to Theory and Methods (3rd Ed). USA: A Viacom Company.

Busby, G. & Klug, J. (2001). Movie-Induced Tourism: The Challenge of Measurement and Other )Issues. Journal of Vacation Marketing, 7(4):316-332.

Dewi, T. K. S. (2013). Arok-Dedes dan Pararaton: Transformasi dan Dinamika Sastra dalam Wacana Globali-sasi Sastra. Atavisme, 16 (1), 119-128

Frost, W. & Laing, J. (2014). Fictional Media and Imagining Escape to Rural Villages. Tourism Geographies, 16(2), 207-220.

Gentile, R & Brown, L. (2015). A Life as a Work of Art: Literary Tourists’ Motivations and Experiences at Il Vittoriale Degli Italiani. European Journal of Tourism, Hospitality and Recreation, 6(2), 25-47.

Guntar, E. L. (2021). Promosi Pariwisata Budaya Kabupaten Malaka-NTT dalam Novel Likurai Untuk Sang Mempelai Karangan Robertus Fahik. Majalah Ilmiah Widyacakra, 1(1), 26-41.

Hariyono, S. (2020). Ideologeme dalam Tiga Fiksi Puya ke Puya, Tiba Sebelum Berangkat dan Sawerigading Datang dari Laut Karya Faisal Oddang: Kajian Intertekstualitas. Tesis. Yogyakarta: Program Pascasarjana, Universitas Negeri Yogyakarta.

Herbert, D. (2001). Literary Places, Tourism and the Heritage Experience. Annals of Tourism Research, 28(2), 312–333.

Hoppen, A., Brown, L., & Fyall, A. (2014). Literary Tourism: Opportunities and Challenges for the Marketing and Branding of Destinations? Journal of Destination Marketing & Management, 3, 37-47.

Jenkin, I. & Lund, K. A. (2019). Literary tourism: Conclusions and practical application. In I. Jenkin & K. A. Lund (Eds.), Literary Tourism: Theories, Practice and Case Studies (pp. 179-183). CABI.

Kristeva, J. (1980). Desire in Language (European Perspectives). New York: Columbia University Press.

Malau, O. E., Sihite, J., & Pasaribu, A. N. (2020). Figurative Language in Suhunan Situmorang’s “Sordam” Novel. E-JELL, 5(1), 25-30.

Nasution, W., Suwandi, S., & Rohmadi, M. (2015). Kajian Psikologi Sastra Novel Sordam Karya Suhunan Situmorang dan Relevansinya dengan Pembelajaran Bahasa Indonesia di SMA. Metamorfosa, 2(2), 75-86.

Pinem, A. (2020). Merinding! Alat Musik Tradisional di Indonesia Ini Bisa Menanggil Arwah, Benarkah? Retrieved from https://correcto.id/beranda/read/31698/merinding-alat-musik-tradisional-di-indonesia-ini-bisa-menanggil-arwah-benarkah

Purwantini. (2017). Dekonstruksi Struktur Penceritaaan dalam Novel Arok-Dedes: Kajian Intertekstual (The Deconstruction Of The Narrative Structure in Arok-Dedes: An Intertextual Study. Atavisme, 20(2), 197-210

Putra, I N. D. (2019). Literary tourism: Kajian sastra dengan pendekatan pariwisata. In I W. Pastika, M. M. Banda, & I M. Madia (Eds.), Nuansa bahasa citra sastra: Pendalaman dan pembaruan dalam kajian bahasa dan sastra (pp. 161-180). Pustaka Larasan.

Quinteiro, S., Carreira, V. & Gonçalves, A. R. (2020). Coimbra as a Literary Tourism Destination: Landscapes of Literature. International Journal of Culture, Tourism and Hospitality Research, 14: 361-372

Situmorang, S. (2010). Sordam. Pena Biru.

Siregar, E. D., Isjoni, & Ibrahim, B. (2018). The Role of Gondang in the Mangongkal Holi Ceremony at the Toba Batak Community in Janji Natogu Village Pahae Julu District North Tapanuli District. Jom FKIP, 5(2), 1-10.

Simanjuntak, B. (2002). Konflik Status dan Kekuasaan Orang Batak Toba. Yogyakarta: Jendela.

Smith, A. K., (2003). Literary Enthusiasts as Visitors and Volunteers. International Journal of Tourism Research, 5(2), 83-95.

Stebbins, R. (1996). Cultural Tourism as Serious Leisure. Annals of Tourism Research, 23(4), 948–950.

Yu, X. & Xu, H. (2016). Ancient Poetry in Contemporary Chinese Tourism. Tourism Management, 54: 393-403


Article Metrics

Abstract view : 599 times
PDF - 22 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 English Language and Literature International Conference (ELLiC) Proceedings

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Electronic ISSN: 2579-7263
CD-ROM ISSN: 2579-7549

Published by

FACULTY OF FOREIGN LANGUAGE AND CULTURE
UNIVERSITAS MUHAMMADIYAH SEMARANG
Jl. Kedungmundu Raya No.18 Semarang, Central Java, Indonesia
Phone: +622476740295, email: [email protected]