ANALISIS PRAGMATIK DALAM PENGGUNAAN BAHASA IKLAN DI SURAT KABAR THE JAKARTA POST ONLINE

Abstract

The purpose of this study are to describe and explain: 1) to determine how the use of the types of speech acts in the language of the ads found in the newspaper The Jakarta Post Online, 2) to determine how the process or how the formation of the language of advertising in letter The Jakarta Post online news as linguistic teaching materials. Research Design in this research was descriptive qualitative, which means providing indepth explanation of the phenomenon or object in a systematic way, based on the facts and accuracy (Moleong,2006:5). The authors applied this research method in
order to determine how to use the types of speech acts (speech act) in the language of the ads found in the newspaper The Jakarta Post Online, and how the formation of the language of advertising in the newspaper The Jakarta Post
Online. The Jakarta Post Online as the subject of this study .Object of this research was that
there were ads on the newspaper The Jakarta Post Online".
The following discussion of the study as a pre-supposition that the authors used the ads
they generally use two clauses (contained in 10 ads), and only one ads which used three clauses,
namely ad restaurant Seafood House. Locutionary acts /illocutionary meaning, in outline form,
the advertising writer intended to give statements about the advertised product, foe readers,
illocutionary acts / illocutionary meaning, each of these ads had already targeted and specific targeted
for its prospective users. Perlocutionary acts / perlocution meaning has meaning as if the two-ways
communication between the advertised product with potential buyers. Implicate happened is all the
ads implied that the advertised product is not a regular product, but they are the selected product and
the best.
Suggestions related to the results of research are as follows: pragmatics is a science that is
very beneficial to the world of advertising for a product that was introduced in the community must be
accompanied by the sentence / speech / word which is able to make the prospective buyer / user
interested and decided to purchase / use these products, Science pragmatic needs to be introduced and
taught in the course is primarily for students of English Education in order to understand the
context of what happened around them. Furthermore, the research and in-depth associated with
advertising and pragmatic needs to be held to answer curiosity more about The scientific treasures.

Keywords: Pragmatics, Language Advertising, The Jakarta Post Online.