Semiotika Iklan TIKI

Wiwik Sundari(1*)


(1) Universitas Diponegoro
(*) Corresponding Author

Abstract


Semiotics is the study of sign. Sign can be word, gesture, traffic light, flag, and so on. One of the fields which is closely related to semiotics is advertising. Through advertisement, producers send messages for their product strength to consumers. Those messages are conveyed through advertisement, producers, send messages for their product strength to consumers. Those messages are conveyed through various kinds of signs either in the form of language, picture, caption, icon, index, or symbol. Advertisement is also a medium consisting of many kinds of signs. Those signs are used to reveal the strength of product which is eventually expected to be able to influence consumers to use the service. There is communicative exchange in Tiki advertisement between sender and receiver. Sender (advertisement conceptor/maker) of this advertisement makes good use of reward polluter style, that is, persuading consumers to try a service of Tiki. To draw consumers' interest to use the service, Tiki advertisement uses imperative sentences as well as praising words in its product.

Keywords


semiotics; gesture; caption; icon, index, symbol, sender and receiver

Full Text:

PDF

Article Metrics

Abstract view : 191 times
PDF - 0 times

DOI: https://doi.org/10.26714/lensa.2.2.2012.116-126

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0

 

 

Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya (Lensa)
p-ISSN: 2086-6100; e-ISSN: 2503-328X
Published by: Faculty of Foreign Language and Culture,Universitas Muhammadiyah Semarang

 

Member of: