EKSPLORASI POTENSI KEPARIWISATAAN DI JAWA TENGAH

Abstract

The tourism industry is growing rapidly. According to analyses by the United Nation’s World
Tourism Organization (WTO, 2003), tourism is one of the largest global export industries. During the
latter decades of the twentieth century, tourism developed from a marginal local activity to a global
economic giant representing about 6 per cent of the global economy and creating approximately 200
million jobs worldwide. In terms of industry size, these statistics mean that the tourism industry is in the
same bracket as agriculture and mining. There are several reasons for this increase in the size of the
tourism industry. Personal expenditure on tourism and travelling seems to grow faster than expenditure on
other products and services and there is seems to be a greater variety of leisure activities on offer. These
developments imply that there will be increased competition for people’s time and money. Quality will thus
become a central issue in customers’ choices of destinations.