PENGARUH RELIGIUSITAS, SERTIFIKASI HALAL, DAN BAHAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN
(1) Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Semarang
(2) Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Semarang
(*) Corresponding Author
Abstract
The purchasing decision is influenced by several aspects. In this research,
the writer will discuss about the influence of religiosity, halal certification and
product ingredients.
In this study, the population used was consumers of DokiDoki Streetfood
products in Semarang City during the event and because the population was
unknown, the sampling technique used was to use the Lemeshow formula which
resulted in 100 respondents.
This research is a quantitative research and uses incidental sampling,
namely the technique of determining the sample based on chance, that is, anyone
who happens to meet the researcher and can be used as a sample if it is considered
that someone who happens to be met is suitable as a data source. The results shows
that Religiosity, Halal Certification, Product Ingredients have positive effect on
Purchasing Decisions, both pratially and simultanously.
the writer will discuss about the influence of religiosity, halal certification and
product ingredients.
In this study, the population used was consumers of DokiDoki Streetfood
products in Semarang City during the event and because the population was
unknown, the sampling technique used was to use the Lemeshow formula which
resulted in 100 respondents.
This research is a quantitative research and uses incidental sampling,
namely the technique of determining the sample based on chance, that is, anyone
who happens to meet the researcher and can be used as a sample if it is considered
that someone who happens to be met is suitable as a data source. The results shows
that Religiosity, Halal Certification, Product Ingredients have positive effect on
Purchasing Decisions, both pratially and simultanously.
Keywords
Religiosity, Halal Certification, Product Ingredients, Purchasing Decision
Full Text:
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Abstract view : 441 timesPDF - 8 times
DOI: https://doi.org/10.26714/vameb.v17i2.7885
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