Haris Hidayatulloh, Muhammad
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Vol 16, No 1 (2020): Value Added : Majalah Ekonomi dan Bisnis - Articles
KEMENARIKAN PROMOSI, EFEKTIVITASBRANDING IMAGE, DAN DAYA BELIPRODUK TERHADAP EKSISTENSI PRODUK (Studi Pada Konsumen Produk Detergen Rinso di Tembalang)
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Department of Management
Faculty of Economics
University of Muhammadiyah Semarang
Kedungmundu Raya Road No. 18, Tembalang, Semarang, Central Java, Indonesia
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