Iriyanto, Setia, Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Semarang, Indonesia
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Vol 18, No 1 (2022): Value Added : Majalah Ekonomi dan Bisnis - Articles
PENGARUH CITRA MEREK, HARGA, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE
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