Menstimulasi Para Ibu Anggota Kelompok Pengajian Menjadi Startup

Shofia Amin(1*), Rike Setiawati(2), Fitri Widiastuti(3), Mulyadi Raf(4), Asep Machpudin(5)


(1) Universitas Jambi
(2) Universitas Jambi
(3) Universitas Jambi
(4) Universitas Jambi
(5) Universitas Jambi
(*) Corresponding Author

Abstract


Becoming a startup for mothers who are members of the recitation group is an effort to increase family income. However, if we don't have the courage to start a business, all of our wishes will just become a dream that won't come true. This service activity aims to stimulate courage and change the mindset of the women of the Raudhatul Jannah recitation group, Koto Rendah Village, Siulak District, Kerinci Jambi Regency to develop her potential from being a housewife who has daily gardening activities, becoming a startup by synergizing with her group members. Through the counseling and discussion method, how to start a startup business, determinants of startup success, the role of technology in business and opening access to online-based sales are given to them. The result achieved is the formation of a Joint Business Group (KUBE) which consists of similar business groups and collaborates in running businesses in groups.


Keywords


startup; women recitation groups; online marketing

References


Amin, S., Widiastuti, F., & -, F. (2019). What the Meaning of Success in Female Entrepreneurs’ Perceptions? An Interview-Based Study. International Journal of Human Resource Studies, 9(4), 133. https://doi.org/10.5296/ijhrs.v9i4.15260

Br Sitepu, S. N. (2017). Pengaruh Faktor Internal Terhadap Keberhasilan Start-Up Bisnis Di Kota Surabaya. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 10(1), 37. https://doi.org/10.20473/jmtt.v10i1.5136

Dessi, C. (2020). 5 Top Indicators for Startup Success, According to this TED Talk. The biggest reason why startups succeed today. Inc.Com. Retrieved from https://www.inc.com/chris-dessi/this-ted-talk-explains-the-5-reasons-why-startups-succeed.html

Hardiansyah, R., & Tricahyono, D. (2019). Identifikasi Faktor-Faktor Kesuksesan Start Up Digital di Kota Bandung. Jurnal Ekonomi, 27(2), 134–145.

Jaya, M. A., Ferdiana, R., & Fauziati, S. (2017). Analisis Faktor Keberhasilan SDM Startup yang Ada di Yogyakarta. Prosiding SNATIF, 04, 175–179.

Khairil Hamdi. (2019). Pengembangan Usaha Kuliner Home Industri Sebagai Peluang Kaum Perempuan Menuju Industri Kreatif. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 3, 110–116. https://doi.org/10.31849/dinamisia.v3i2.2867

Kim, B., Kim, H., & Jeon, Y. (2018). Critical success factors of a design startup business. Sustainability (Switzerland), 10(9), 1–15. https://doi.org/10.3390/su10092981

Lutfiani, N., Rahardja, U., & Manik, I. S. P. (2020). Peran Inkubator Bisnis dalam Membangun Startup pada Perguruan Tinggi. Jurnal Penelitan Ekonomi Dan Bisnis, 5(1), 77–89. https://doi.org/10.33633/jpeb.v5i1.2727

Prastya Nugraha, A. E., & Wahyuhastuti, N. (2017). Start Up Digital Business: Sebagai Solusi Penggerak Wirausaha Muda. Jurnal Nusantara Aplikasi Manajemen Bisnis, 2(1), 1. https://doi.org/10.29407/nusamba.v2i1.701

Syauqi, A. T. (2016). Startup sebagai Digitalisasi Ekonomi dan Dampaknya bagi Ekonomi Kreatif di Indonesia. Department of Electrical Engineering and Information Technology, 1–4.


Article Metrics

Abstract view : 18 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Jurnal Surya Masyarakat

Jurnal Surya Masyarakat (JSM) is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0

------------------------------------------------------------------------------------------------------------------------

Jurnal Surya Masyarakat (JSM)
p-ISSN:  2623-0364; e-ISSN: 2623-0569
Published by: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Semarang