Pendampingan UKM Batik Bakaran dalam Upaya Peningkatan Produktivitas dan Kualitas

Sugito Sugito(1*), Alan Prahutama(2), Arief Rachman Hakim(3)


(1) Universitas Diponegoro
(2) Universitas Diponegoro
(3) Universitas Diponegoro
(*) Corresponding Author

Abstract


The Covid-19 pandemic has greatly impacted the business sector, especially MSMEs (Micro, Small and Medium Enterprises). One of the government's efforts to overcome economic difficulties for affected MSME actors is capital assistance. In addition, MSMEs need assistance so that their managed businesses can run well in the midst of the COVID-19 pandemic. Diponegoro University through its community service program provides assistance to MSMEs. MSMEs that become partners are the SME Batik burned by Yuliati Warno and the SME Batik burned by Yahyu. Burnt batik is a typical batik of Pati district, Central Java. The method of implementing this activity is by analyzing the problems of SMEs through interviews and field observations. The program of activities carried out is based on the analysis of the problems that have been carried out. The program of activities includes aspects of production, aspects of licensing, aspects of marketing and aspects of human resources. Assistance is carried out by empowering SMEs including the use of appropriate technology, for example the use of feeders for the coloring and drying process, product diversification in the form of batik cloth masks. Licensing aspects include product standardization, such as the management of SIUP, registration of trademarks and processing of the "batik tulis Indonesia" batik mark. The marketing aspect is for example the use of digital marketing such as e-commerce platforms. The human resource aspect includes training on health protocols in the midst of the COVID-19 pandemic. This activity program is very helpful for SMEs Yuliati Warno and Yahyu in increasing their business.


Keywords


Batik Bakaran; SME (Small Medium Enterprise); Assistance Service Program

Full Text:

PDF

References


Alyani, N., Santoso, E. B., Maulandani, N. R., & Hidayat, E. (2020). Pemberdayaan Buruh Batik Bakaran Di Kabupaten Pati Provinsi Jawa Tengah. Jurnal Ilmu Pemerintahan Widya Praja, 46(1), 369–380.

Amri, A. (2020). Pengaruh Periklanan Melalui Media Sosial Terhadap UMKM di Indonesia di Masa PAndemi. Jurnal Brand, 2(1), 123–130. https://www.academia.edu/42672824/Dampak_Covid-19_Terhadap_UMKM_di_Indonesia

Fitranto, A. I. G. (2015). Budaya Kerja Pada Pengrajin Batik Bakaran(Studi Kasus Di Desa Bakaran Kecamatan Juwana Kabupaten Pati). Universitas Negeri Semarang.

Huda, M. (2019). Pendampingan dan Penguatan UMKM Batik Tulis Karangjati Pandaan Melalui Engagement Marketing Social Media. Jurnal Pengabdian Kepada Masyarakat Universitas Yudharta Pasuruan, 1, 207–215.

Ihza, N. K. (2020). Dampak Covid-19 Terhadap Usaha Mikro Kecil Dan Menengah(UMKM) ( Studi Kasus UMKM Ikhwa Comp Desa Watesprojo, Kemlagi, Mojokerto). Jurnal Inovasi Penelitian, 1(No. 7), 1325–1330.

Mudjijah, S., & Anggraini, T. (2021). Pendampingan Kewirausahaan bagi Usaha Mikro, Kecil dan Menengah di Kecamatan Ciledug Kota Tangerang. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 4(1), 119–127. https://doi.org/10.31294/jabdimas.v4i1.9596

Setyorini, C. T., & Susilowati, D. (2019). Pendampingan UMKM Batik Dalam Mengoptimalkan Nilai Tambah UMKM Melalui Pelatihan Pembuatan Motif Batik Khas Purbalingga. Darma Sabha Cendekia, 1(1), 54. https://doi.org/10.20884/1.dsc.2019.1.1.2191

Sholikin, A. (2017). Galeri Batik Bakaran Juwana Kabupaten Pati (Pendekatan Arsitektur Kontemporer Pada Fasad). Universitas Muhammadiyah Surakarta.

Sihombing, N. L. N. (2018). Model Pendampingan UKM di Kota Tangerang Selatan. Sembadha, 01(01), 84–90. https://jurnal.pknstan.ac.id/index.php/sembadha/article/view/352

Sugito, Prahutama, A., & Saputra, R. (2020). Manajemen Produksi UKM Batik Bakaran Yuliati Warno-Pati selama Masa Pandemi Covid-19. In L. Undip (Ed.), Prosiding Seminar Nasional Pengabdian Masyarakat UNDIP 2020 (pp. 315–318). LPPM Undip.

Tanan, C. I., & Dhamayanti, D. (2020). Pendampingan UMKM dalam Pengelolaan Keuangan Usaha Guna Peningkatan Ekonomi Masyarakat di Distrik Abepura Jayapura. Amalee: Indonesian Journal of Community Research and Engagement, 1(2), 173–185. https://doi.org/10.37680/amalee.v1i2.408

Tim YAMNAS DPKM-UGM. (2020). Dampak Awal Pandemi Covid-19 terhadap UMKM.

Warsito, B., Purbowati, E., Maruddani, D. A. I., & Sumiyati, S. (2016). Pendampingan Strategi Pengembangan Usaha pada UKM Batik Kontemporer di Semarang. Jurnal Wawasan Yuridika, 1(1), 362–367.


Article Metrics

Abstract view : 24 times
PDF - 4 times

DOI: https://doi.org/10.26714/jsm.5.1.2022.26-33

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Jurnal Surya Masyarakat

Jurnal Surya Masyarakat (JSM) is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0

------------------------------------------------------------------------------------------------------------------------

Jurnal Surya Masyarakat (JSM)
p-ISSN:  2623-0364; e-ISSN: 2623-0569
Published by: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Semarang