Face Maintenance Rituals and Communication Strategies Used in Puja Astawa’s YouTube Videos

Novita Mulyana(1*), Yana Qomariana(2)


(1) English Department, Faculty of Humanities, Udayana University
(2) English Department, Faculty of Humanities, Udayana University
(*) Corresponding Author

Abstract


YouTube, a video sharing platform, is famously used these days, not only due to its function as part of entertainment, but also a media of interaction. Unlike, face-to-face interaction or other computer-mediated interaction, YouTube served multi-party interaction and three levels of communication. Its uniqueness leads to questions on whether people engaged in this interaction manage maintaining their interlocutor’s face and what communication strategies are used amid this multi-party interaction considering it may involve people from different social and cultural background. This qualitative research was aimed to analyse the first level communication in YouTube videos by using interactional sociolinguistics approach in order to figure out the types of face maintenance rituals as well as the communication strategies used by the participants in YouTube videos. The data source of the study was Puja Astawa’s YouTube videos, one of the most popular content creators in Bali. In collecting the data, documentation method and note taking technique were used. The data were further analysed using the face maintenance theory proposed by Goffman and communication strategies proposed by Canale and Swain. The result of the analysis shows that presentational rituals is the main rituals used by the participants in Puja Astawa’s YouTube videos. In terms of communication strategies, there are three strategies found, namely (1) code switching, (2) repetition, (3) the use of Balinese particles. Code switching is the mostly used strategy while the use of Balinese particles is the least used strategy. 


Keywords


communication; discourse; face; strategies; YouTube

Full Text:

PDF

References


Abdullah, S. I., Yunita, & Maria, C. (2014). Distribution of Daily Use Local Language in Indonesia. The Second International Conference on Education and Language (2nd ICEL). http://www.ethnologue.com/

Andriyani, A. A. A. D., Ardiantari, I. A. P. G., Santika, I. D. A. D. M., & Nurita, W. (2022). Language Politeness Strategy in Japan-Bali Intermarriage among Balinese Family. Eurasian Journal of Applied Linguistics, 8(3), 134–141. https://doi.org/10.32601/ejal.803011

Anggreni, N.P.Y., & Antara, I.M.A.R. (2021). The Politeness Expressions in Using Indonesian in The Classroom Verbal Interaction A Study Case at The Hospitality Business Management Students of Tourism Faculty of Triatma Mulya University Bali. Jurnal Manajemen Pelayanan Hotel Akademi Komunitas Manajemen Perhotelan Indonesia Vol. 5, Issue 2, 67-73. http://dx.doi.org/10.37484/jmph.050201

Ardi, H., Nababan, M. R., Djatmika, & Santosa, R. (2018). Characters’ politeness strategies in giving command: Should translators keep them? In 3L: Language, Linguistics, Literature (Vol. 24, Issue 2, pp. 181–193). Penerbit Universiti Kebangsaan Malaysia. https://doi.org/10.17576/3L-2018-2402-14

Aulia, P., Marliani, R., Suryani, L., Siliwangi, I., & Com, K. (2019). An Analysis on Record Politeness of Pragmatic in Tinker Bell and The Great Fairy Rescue Movie. Professional Journal of English Education 2(6). https://doi.org/10.22460/project.v2i6.p811-815

Awang, S., Maros, M., & Ibrahim, N. (2010). An analysis of a discourse using Interactional Sociolinguistics approach. CSSR 2010 - 2010 International Conference on Science and Social Research, 1081–1086. https://doi.org/10.1109/CSSR.2010.5773692

Brown, P., & Levinson, S. C. (1987). Politeness: Some Universals in Language Usage. Cambridge University Press.

Butt, D., Fahey, R., Feez, S., Spinks, S., & Yalop, C. (2000). Using Functional Grammar (2nd ed.). National Centre for English Language Teaching and Research, Macquarie University.

Canale, M., & Swain, M. (1980). Theoretical bases of communicative approaches to second language teaching and testing. Applied Linguistic, 1(1), 1–47.

Dynel, M. (2014). Participation framework underlying YouTube interaction. Journal of Pragmatics, 73, 37–52. https://doi.org/10.1016/j.pragma.2014.04.001

Fitri, N. (2018). Ways to Determine and How to Apply Politeness Values in English Classroom. Proceedings of the Sixth International Conference on English Language and Teaching (ICOELT-6). https://ejournal.unp.ac.id/index.php/selt/article/view/100145

Fitriah. & Hidayat, D.N. (2018). Politeness: Cultural Dimensions of Linguistic Choice. IJEE (Indonesian Journal of English Education), 5(1), 26–34. https://doi.org/10.15408/ijee.v5i1

Ghasani, B.I. (2021). Interactional Sociolinguistics in Casual Conversation of Graduate Student in EFL Context: A Pragmatics Study. Epigram Vol 18. No 2. Retrieved from: https://doi.org/10.32722/epi.v18i2.3750.

Ginarsa, K., Denes, M., Mbete, A. M., Ardhana, I. G. K., & Merta, I. K. (1984). Kata Tugas dalam Bahasa Bali. Jakarta: Pusat Pembinaan dan Pengembangan Bahasa.

Goffman, E. (1967). Interaction Rituals: Essay in Face-to-Face Behavior. Chicago: Aldine Pub. Co.

Halliday, M. A. K. (1994). Introduction to Functional Grammar (2nd ed.). London: Edward Arnold.

Hoffman, C. (1991). An Introduction to Billingualism. London: Longman.

Hymes, D. (1980). Language in Education: Ethnolinguistic Essays. Washington D.C.: Centre for Applied Linguistics.

Jeanyfer. & Tanto, T. (2018). Request Strategies in Indonesian: An Analysis of Politeness Phenomena in Text Messages. Journal of Language and Literature (Vol. 18, Issue 2). https://doi.org/10.24071/joll.v18i2.1569

Lambert, V. A., & Lambert, C. E. (2012). Qualitative Descriptive Research: An Acceptable Design. Pacific Rim International Journal of Nursing Research.

Margaretha, M. A., & Panjaitan, Y. A. (2020). Black America: Multimodal Discourse Analysis of Childish Gambino’s “This is America.” Lensa: Kajian Kebahasaan, Kesusastraan, Dan Budaya, 10(2), 190. https://doi.org/10.26714/lensa.10.2.2020.190-205

Masithoh, H., Fauziati, E., & Supriyadi, S. (2018). Communication Strategies Used by the Students on the Perspective of Language Proficiency. International Journal of Multicultural and Multireligious Understanding Communication Strategies Used by the Students on the Perspective of Language Proficiency. 5, 21–32. http://ijmmu.com

Maunati, Y. (2018). Living in Harmony: The Case of the Multicultural Society in Denpasar, Bali. International Seminar, Tolerance and Pluralism in Southeast Asia Proceeding.

Mirvahedi, S. H. (2021). What can interactional sociolinguistics bring to the family language policy research table? The case of a Malay family in Singapore. Journal of Multilingual and Multicultural Development. https://doi.org/10.1080/01434632.2021.1879089

Mulyana, N. (2021). Alih Kode dan Campur Kode dalam Video Youtube Puja Astawa: Sebuah Kajian Sosiolinguistik. Seminar Nasional Bahasa Ibu XIII.

Puri, A. D. (2020). The Structure of Humor in Psycho Stand-Up Comedy by Margaret Cho. Lensa: Kajian Kebahasaan, Kesusastraan, Dan Budaya, 10(1), 16. https://doi.org/10.26714/lensa.10.1.2020.16-30

Ramadhanti, D. (2018). Characteristic Behaviour in Students Speech with Minangkabau Cultural Setting: Interactional Sociolinguistics Approach Gramatika; Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia, 4(2), 290-303. https://doi.org/10.22202/jg.2018.v4i2.2673

Ruastiti, N. M. (2010). Multikulturalisme dan Pariwisata Bali. Mudra: Jurnal Seni Budaya, 25(2).

Schiffrin, D. (1994). Approaches to Discourse. Cambridge: Blackwell.

Suciartini, N. N. A. (2018). Nilai Karakter Dalam Lawak Bali “Hai Puja.” Pangkaja: Jurnal Agama Hindu, 21. http://ejournal.ihdn.ac.id/index.php/PJAH/article/view/742

Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan RnD. Bandung: Alfabeta.

Syartanti, N. I. (2021). Critical Discourse Analysis on Celebrity Case in Online News Headlines. Lensa: Kajian Kebahasaan, Kesusastraan, Dan Budaya, 11(1), 124. https://doi.org/10.26714/lensa.11.1.2021.124-135

Thomas, J. (2013). Meaning in Interaction: An Introduction to Pragmatics. New York: Routledge.

Trihastuti, Y.A. & Zamzani. (2018). The Role of Communication Strategies in the Classroom Communication. Advances in Social Science, Education and Humanities Research Volume 165. DOI: 10.2991/iccsr-18.2018.65

Yusparizal., Irawati, E., Anugerahwati, M. (2018). Communication Strategies Used by ELT Students Across Genders. Jurnal Pendidikan Humaniora 6(1), 24 – 47. http://journal.um.ac.id/index.php/jph


Article Metrics

Abstract view : 143 times
PDF - 2 times

DOI: https://doi.org/10.26714/lensa.13.1.2023.30-48

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0

 

 

Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya (Lensa)
p-ISSN: 2086-6100; e-ISSN: 2503-328X
Published by: Faculty of Educational Science and Humanity,Universitas Muhammadiyah Semarang

 

Member of: