.jpg){kind=logo}
Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM
(1) Universitas Nahdlatul Ulama Surabaya
(2) Universitas Nahdlatul Ulama Surabaya
(3) Universitas Nahdlatul Ulama Surabaya
(4) Universitas Nahdlatul Ulama Surabaya
(5) Universitas Nahdlatul Ulama Surabaya
(6) Universitas Nahdlatul Ulama Surabaya
(7) Universitas Nahdlatul Ulama Surabaya
(*) Corresponding Author
Abstract
MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide training on the importance of halal certification as an effort to increase customer satisfaction for MSME actors. The target of the activity is 26 MSMEs in Surabaya. The method used is lectures and questions and answers followed by distributing knowledge questionnaires about halal certification and consumer satisfaction as material for evaluating activities. Furthermore, the data were analyzed using the Paired Sample Test. The results of the analysis showed that there was a significant increase in knowledge (p-value 0.000). This is indicated by the average knowledge score before training from 3.81 to 6.50 after being given training. Furthermore, MSME actors expect there are activities to assist in the registration of halal certification.
Keywords
Full Text:
PDFReferences
Anam, J., Sany Sanuri, B. M. M., & Ismail, B. L. O. (2018). Conceptualizing the relation between halal logo, perceived product quality and the role of consumer knowledge. Journal of Islamic Marketing, 9(4), 727–746.
Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011
Chu, F., & Zhang, X. (2016). Satisfaction, trust and online purchase intention: A study of consumer perceptions. 2016 International Conference on Logistics, Informatics and Service Sciences (LISS), 1–4. https://doi.org/10.1109/LISS.2016.7854436
Dany Saputra. (2021, May 5). Bukan Main! Menko Airlangga Ungkap Kontribusi UMKM Rp8.573 Triliun Terhadap PDB RI. Ekonomi.Bisnis.Com.
Dwi Hadya Jayani. (2021, August 13). Kontribusi UMKM terhadao Ekonomi Terus Meningkat. . Databoks.Katadata.Co.Id.
Gunawan, S., Darmawan, R., Juwari, J., Qadariyah, L., Wirawasista, H., Firmansyah, A. R., Hikam, M. A., Purwaningsih, I., & Ardhilla, M. F. (2020). Pendampingan Produk UMKM di Sukolilo menuju Sertifikasi Halalan Thayyiban. SEWAGATI, 4(1), 14. https://doi.org/10.12962/j26139960.v4i1.6446
Ihsan, A. K. (2021). ANALISIS PENGARUH PERSEPSI LOGO HALAL, KEPRIBADIAN RELIGIUS DAN FAKTOR SOSIAL TERHADAP KEPUASAN PELANGGAN MAKANAN BEKU (Studi Kasus Masyarakat Surakarta).
Kurniawati, L. (2018). Pengaruh Label Halal Dan Harga Terhadap Kepuasan Konsumen Kosmetik Wardah Pada Mahasiswi Fakultas Syariah Jurusan Muamalah Iain Ponorogo [Skripsi]. Institut Agama Islam Negeri (IAIN) Ponorogo.
Lada, S., Harvey, G., & Amin. (2009). Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66–67.
Maharsi, A. R., Njotoprajitno, R. S., Hadianto, B., & Wiraatmaja, J. (2021). The Effect of Service Quality and Customer Satisfaction on Purchasing Intention: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 475–482. https://doi.org/10.13106/jafeb.2021.vol8.no4.0475
Oktaniar, F., Listyaningsih, E., & Purwanto, B. (2020). The Effect of Halal Labeling, Advertisement Creativity and Lifestyle on Purchase Decisions of Wardah Products (Case Study of Students of Universitas Malahayati). KnE Social Sciences, 692–700.
Permanasari, E. D., & Nugrahaeni, F. (2021). Pembangunan Perilaku Sadar Halal Generasi Muda Melalui Edukasi dan Sosialisasi Halal Tingkat SMA Kota Jakarta Timur. Prosiding Seminar Nasional Abdimasmu, 2(1), 87–89.
Puspita Sunaryo Risna Wijayanti, W. A. (2020). THE EFFECTS BETWEEN RELIGIOUS BELIEF, HALAL LOGO, AND HALAL PRODUCT KNOWLEDGE ON PURCHASE INTENTION MEDIAT-ED BY HALAL AWARENESS (STUDY ON CONSUMERS OF BEVERAGE FRANCHISE PRODUCTS IN MALANG). South East Asia Journal of Contemporary Business, Economics and Law, 21.
Putra P, I. B. P., & Kusumadewi, N. M. W. (2019). PENGARUH INOVASI PRODUK TERHADAP NIAT PEMBELIAN DIMEDIASI OLEH KEPUASAN KONSUMEN. E-Jurnal Manajemen Universitas Udayana, 8(8), 4983. https://doi.org/10.24843/ejmunud.2019.v08.i08.p10
Putri, E. B. P., Mardhotillah, R. R., & Wulan, T. D. (2020). Pemanfaatan Web Seminar (Webinar) sebagai Media Informasi Sertifikasi Halal Bagi Pelaku Usaha Mikro, Kecil dan Menengah (UMKM). Prosiding SEMADIF.
Sucipto. (2022). Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen. Jurnal Teknologi Dan Industri Hasil Petanian, 26(1).
Syahputra Haroni Doli Hamoraon, A. (2020). PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN MASYARAKAT KECAMATAN PERBAUNGAN DALAM PEMBELIAN PRODUK MAKANAN DALAM KEMASAN.
Tariqul, S., & Putri, E. B. P. (2021). Pengaruh Pemberian Edukasi Audio Visual Terhadap Pengetahuan Pangan Halal di SMA Hang Tuah 2 Sidoarjo. Halal Research Journal, 1(2), 96–102. https://doi.org/10.12962/j22759970.v1i2.115
Tudoran, A. A., Olsen, S. O., & Dopico, D. C. (2012). Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour, 11(5), 391–405. https://doi.org/10.1002/cb.1384
Untari, A., & Safira, A. (2020). DETERMINANTS OF NON-MUSLIM CONSUMERS’ PURCHASE BEHAVIOR TOWARD HALAL PACKAGED FOOD. In ASEAN Marketing Journal • (Vol. 1, Issue 1).
Article Metrics
Abstract view : 1285 timesPDF - 489 times
DOI: https://doi.org/10.26714/jsm.4.2.2022.238-246
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jurnal Surya Masyarakat
Jurnal Surya Masyarakat (JSM) is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0
------------------------------------------------------------------------------------------------------------------------
Jurnal Surya Masyarakat (JSM)
p-ISSN: 2623-0364; e-ISSN: 2623-0569
Published by: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Semarang
.jpg){kind=logo}